The most famous form of advertising on the Internet’s World Wide Web is currently banner advertising. Banner ads are the most accepted form of advertising that helps in making good money. Banner ads will make money and an advertiser can earn money by driving lot of traffic to the site in order to increase the number of clicks on the banner ad. Tracking the traffic will give you a incredible idea about the scope of the banner ad. A banner ads works exactly on the concept of advertising where it aims to take the attention of users, creates an interest and desire to know more and lastly expects an action from them to click the banner ad.
There are different types of banner advertising ……
Banner Exchange are the most general banner ads , where you place a banner on your site and for every two that are seen on your site, one of your banners is displayed somewhere else.
Cost per Impression Banner advertising Cost per Impression banner ads make good a banner on someone’s web site and pay each time someone sees it, hence, pay per impression.
Pay per Click Banner Advertising Pay per Click banner ads are just like the name says; you pay when someone clicks on your banner.
Keyword Banner Advertising Keyword Banner ads are those where you specify keywords in which you would like your banner to appear. As an example, you are a Marketing company, your keywords maybe: Marketing company,online marketing company as an example. So when someone requests results from those keywords, your banner will appear. It’s another way to target a specific market. The cost of this can be quite extravagant, but it does provide beneficial branding and product promotion.