The objective of each advertising campaign differs from another. Keeping this point in mind, advertisers adopt various mediums of advertising which best suit the requirements of their brand promotion campaign. Outdoor advertising is one of the oldest mediums of brand promotion. Advertising brands through outdoor media vehicles such as billboards, hoardings, kiosks, posters etc have been in vogue ever since the advent of advertising in India. Five important features/ advantages of outdoor advertising are explained below-
-Cost efficiency: Out of home advertising methods are cost effective ways to promote a brand or service because OOH advertising is mostly one time investment. One outdoor ad can be kept for weeks, months or even years (provided the ad is not deteriorated by weather or alike factors). Hence, in out of home advertising one doesn’t need to invest again and again. Just invest once and wait and watch to observe the impact.
-Better reach: Outdoor ads provide better reach to customers as compared to other advertising practices. This is because outdoor ads cannot be switched off like television or print ads. One can avoid a television ad by changing the channel but one cannot avoid an outdoor ad by staying inside home and not going out. The bottom line is that everyone moves out of home and while moving out of home, one happens to watch all those outdoor ads about various brands. The compelling viewership provided to audiences is one of the major advantages or features of an OOH advertising campaign.
-Potential to reach intended customers: Outdoor brand promotion practices such as airport advertising, mall advertising etc have potentials to reach the targeted customers. Airport advertising is one of the most common practices of outdoor brand promotion. Any advertising campaign whether home based or outdoor is successful if it reaches out to the target audience. In such case, outdoor ads have the ability to reach and influence a defined target group with an affluent brand experience.
-Scope for creativity and longevity: Outdoor advertising provides more scope for creativity and longevity while promoting a brand, service, idea or business activity. This scope for creativity and longevity makes outdoor advertising an effective and reliable tool for brand promotion.
-Constant or non-stop exposure to public: Outdoor ads whether airport advertising or mall advertising provide constant exposure about the brand to the general public. This is another striking feature/ benefit of outdoor advertising. Maximum exposure in the market place means attracting a larger number of target audiences. Advertising is a customer-centric affair and attracting old/new pool of customers is equally important for an advertiser to promote his brand or service.
Outdoor advertising India is becoming trendy day by day. Especially with the advent of digital technology, outdoor advertising has undergone a radical change as compared to the conventional modes and techniques of brand promotion. The trends of outdoor advertising India are yet to revamp and renovate further with a touch of technological sophistication.
Reference Website: – www.tdiindia.com
Tag: OOH
Minor League Baseball Scoreboard Jumbotron for Out-of-Home Advertising
People are going to ballparks to enjoy baseball in record numbers these days, and as the fan bases continue to grow, so too do the advertising opportunities. Out-of-home advertising is thriving in the sports world, especially when it comes to baseball. With more home games than many other sports, your product or service gets unrivaled visibility in a number of unique strategies.
What Kind of Audience is Exposed to this form of OOH Advertising?
With each new game, your product or service is exposed to a varied audience. Fans look at the scoreboard many times per inning for a number of reasons, and with your digital advertisement on the screen next to a player’s name or set of statistics, those fans will be exposed to your brand numerous times.
That consistent exposure is one of the key aspects to this type of out-of-home advertising. Even in Minor League Baseball, the results are evident, as loyal fans see scoreboard advertisements on a regular basis and even associate them with the team itself.
Where to Find Digital Scoreboard Advertising Opportunities
An alternative media agency can help connect you with an asset owner in your desired DMA. Most alternative media asset owners have multiple assets available in numerous DMAs, so you are likely to find a digital scoreboard opportunity that is a good fit for your advertising message and target audience.
Alternative Advertising Strategies with a Minor League Baseball Jumbotron
One of the most enticing benefits of choosing to utilize digital scoreboard advertising is that your product does not have to be advertised in a traditional format. On a Minor League Baseball Jumbotron – and on scoreboards in all sports venues – you will certainly see traditional billboard and stationary advertising. However, certain alternative media strategies allow your brand a number of options when choosing to advertise at a sporting event.
These options include commercial spots and trailers before the game and between innings, sponsorship of trivia and other “between-innings” games, league highlights and scores, and more – all initiated by a public address announcer calling every fan’s attention to the scoreboard. At that point, your brand will be visible to nearly every person in the park.
With this form of digital advertising, you will be consistently expanding your brand’s presence to unique audiences. No game will be the same with this OOH advertising strategy, as your brand’s influence will be felt by a large and brand-new group of people each and every night.
Investing the money in an ad on a Minor League Baseball Jumbotron – whether it is a traditional ad or a sponsorship of a video, contest, or game on the scoreboard – allows your brand to be exposed to a varied audience, tapping into multiple demographics while being part of one of the fastest-growing out-of-home advertising strategies.